Communications and Impact Manager / Wakefield/ Dir. Jocelyn Moorehouse, ABC 2021 (Jungle Entertainment)
Eight-part ABC drama set in a fictitious psychiatric hospital in the NSW Blue Mountains that tackles the complexities of mental illness. Nik Katira is a psych nurse whose patients are getting better while he’s getting worse.
Leeanne implemented the impact campaign working with Show-runner Kristen Dunphy and Executive Producer Chloe Rickard. Achievements:
Created a movement around #TapIntoMentalHealth, utilising the fact that Wakefield was the most viewed drama commission on ABC iview in 2021 to date.
Media coverage - hitting every major news outlet in Australia - elevated the conversation about mental health.
Coordinated work with partners beyond the show to reach new audiences, working closely with 20 impact partners and other productions working in the area of mental health
The show continues to be used as a case study to advance mental health initiatives in the screen sector.
Resources produced
Interactive Tap Dance
Social Media Toolkit
Social Impact Campaign Website
Partner workshop
Instagram filter
“When you say you’re going to do a show about mental health, people think its going to be dark and depressing.
Wakefield, and the work around it, was actually the opposite..”